Susanne King, Leading Peak Performance Coach

Episode #6     Susanne King shares how to create your personal brand and how to become the top 1% in real estate and all fields


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Susanne King, Leading Peak Performance Coach

Susanne King has worked globally in assisting business leaders to optimally perform and lead their teams to achieve greater success.  After completing an Economics degree at Sydney University, Susanne spent over five years travelling Australia working with people from all levels, from CEO’s, General Managers, work teams and entrepreneurs.  Susanne is passionate about seeing business leaders and coaching practitioners stand out in unique ways, to empower their teams for greater performance, and to thrive in life.

On todays show,

Susanne King shares her ‘Life Changing Question’.  A question that literally transformed her life and set her on a path to helping shape others futures.

CEO Susanne King is sharing her Life Changing Question. You can listen here: Click To Tweet Susanne King is sharing how to become top 1% in Real Estate. You can listen here: Click To Tweet

Susanne also covers

  • The power of branding and why you need to bring emotional connection and your personality in branding.
  • How to identify what is already attractive about YOU, and how to apply that in your marketing and branding.
  • How to become so attractive that you attract the people you want to work with in business
  • The power of treating yourself with dignity, respect and working for a greater purpose.
  • How to attract better quality team members and create a ripple effect of increasing performance.
  • The importance of health and fitness to peak business performance.
  • Why you should NOT copy others success rituals and why you should create your own habits and success rituals

 

 

Resources Mentioned in this show:

https://www.facebook.com/theagentrepublic/

http://www.susanneking.com.au/

http://www.claudioencina.com/

Recommended Reads :

                                

Episode Transcription:

If just one question could immediately transform the quality of your life or the results of your business, would you want to know what that question was?  Life and business strategist, Kevin Bees, interviews success masters to discover their life-changing questions.  Welcome to the Life-Changing questions podcast.

 

KEVIN:

We have a fantastic guest on the show today with over a decade of business consulting experience for companies such as BHP, Rio Tinto, Newcrest, IPAC, and AMP.  Susanne King has worked globally in assisting business leaders to optimally perform and lead their teams to achieve greater success.  After completing an Economics degree at Sydney University, Susanne spent over five years travelling Australia working with people from all levels, from CEO’s, General Managers, work teams and entrepreneurs.  Susanne is passionate about seeing business leaders and coaching practitioners stand out in unique ways, to empower their teams for greater performance, and to thrive in life.  I am very excited to invite my friend and colleague, Susanne King.  Welcome to the show today, Susanne!!

 

SUSANNE:

[0:01:02] I am so excited.  Thanks for having me, Kev.

 

KEVIN:

So great to have you here.  Now that’s a very impressive bio and I would love for you to just maybe give us a bit of your background, Susanne.  What are you working on now?  I know you very recently have been in an event you presented to over 5000 people, so I would love to hear a little bit about what’s happening in the world of Susanne King right now?

 

Susanne:

It’s really busy right now, which is really exciting; it’s how I love it.  There’s been some massive shifts because of doing marketing education [0:01:28] entrepreneurs and I have recently shifted out of that to really focus just on one key area,  so I have created a program called Agent Republic with another coach, Claudio Encina, which is all about high performance with [0:01:41] focussing predominantly in the real estate industry and just coming up with amazing content and strategies around that, obviously to  coaching up a storm and I am waking with a really cool IT company in [0:01:54] which I am pretty excited about as well and I don’t know, that’s just about it.  It’s just been like it’s just about following my heart.  I think that’s the big thing.  This year I really started looking at, oh, what am I passionate about, who am I passionate about working with, and then just really trusting my heart to do that and sometimes that means you have to let go of things that you really love in order to take it to the next level of things that you really, really, really love, so that’s what I have been focussing on at the moment and also just getting back at being super healthy, which your lovely wife has helped me with, which was pretty cool.

 

KEVIN:

Yeah, that’s right.  She said you are very keen on the health and I am glad you guys are connected on that.  And so you mentioned a little bit about the business branding, the marketing work that you have been doing with small to medium-size business owners.  I would love you to tell us a little bit more about that, I mean, what’s may be some top tips or some sort of information that you could share about business branding and particularly since you just mentioned you have launched Agent Republic.

 

SUSANNE:

Yes, so I think the big thing in the trends that I am saying is, you are your brain, whether you are in business which is your name, which is what I was before [0:02:59] Susanne King or whether you become a business with a different name like Agent Republic for instance.  People wanna buy you.  So important that you bring you out in all of your branding.  I always say this, you know, you can have the best branding strategies, but unless you bring the emotional connection and your own personality [0:03:16]-through it, then your brand will _____ flat.  So number one tip that I would really recommend in branding is, get to know the best of you and what your clients love.  I remember actually reading Tony Robbins’ journals, we were given those as part of work when I was working for Tony, and it said he wrote this question, it has always stood out in my mind.  He said, in order to be successful I have to stop asking, and this was back in the day, I had to stop asking how do I get a 100 people in the room to how do I be so attractive that a 100 people wanna be in the room.  And recently he did an event with 10,000 people, so he’s probably landed on something pretty [0:03:52].  That stood out for me and specially for branding because I think sometimes we can look at all this marketing and the branding strategies and forget the real truth.  The real truth is what is already attractive about you and not just your [0:04:06] I am not just talking about ____, but I mean you, the heart of your business, and then how do you communicate that in an effective way that your ideal client would be really attracted to that and they’ll wanna come and do work with you.  So that would be the top one and then the next point that I would do around branding is to make sure that you have a real personality around your brand, that you are consistent with the context of your brand and that you also do know what you stand for and really communicate that to the market.

 

KEVIN:

I love it.  I really, absolutely what a great definition in terms of certainly, how do you be so attractive that you attract the people that you want and so when you are talking about the personality and [0:04:44] having the context around it, what is it then about Agent Republic.  What is it that you are looking to achieve with that organization and what is it that you are gonna do to attract the people to you?

 

SUSANNE:

Yeah, most definitely.  So really it’s changing the way the real estate industries [0:05:01] position where I get to work with some incredible  agents and you know what, I know that I am saying agents, but this is true.  I have worked with countless entrepreneurs in all walks of life, whether its personal training, whether its [0:05:12] you name it, accountants, lawyers, corporate, everything and the truth of it is I wanna change the way we do it because there is some really great people out there that are doing their business and I think competition is really fierce, so with Agent Republic, what we wanna do is we wanna give them the right mind set, the right skill set, and then obviously to the right marketing and branding that’s specific to their industry so that way we can [0:05:35] the high performance in the ____ really good in the industry, which will then ___ the industry in itself.  So the way we are doing that is, my business partner and I, we noticed that there are a lot of, for want of a better example, the coaching was all the same.  We are looking at, oh, what’s the problem in the market, and we saw that the coaching was all the same and all looks the same, so we are really bringing this whole message.  Our message is really founded on love and love what you are doing, love the people that you are serving and love who you are and then create a brand that communicates that and then we are looking at, well, how do we message that?  So we have come up with really fun and funky images for that, like we did a photo shoot and there is some video work yesterday and that was a lot of fun and keep things very differently and even to that I have had this countless facebook messages, but I have had a number of clients ringing up and they are like, “What are you up to?  This is really cool” and even one client today, she was like, o my gosh, I was super excited to see it, because she’s like, all of them dress like in suits and all of that and she said, [0:06:31] and you had images that were different.  She _____, I want to be a part of that, and I think that’s the big think.  That’s what I meant before that bringing in your own personality and your own quirks like, stop looking at your industry and this is what we are doing and what we are [0:06:43] stop looking at your industry and how do you bring out more of that fun stuff so that people will be attracted to it and then we wanna teach people how to do that for their own business and how they can up level that into real tangible results, so that means [0:06:57] number of clients served etc. etc.

 

KEVIN:

[0:06:59] those pictures, I’m pretty sure when you are saying bring your personality and your quirks, did I see a picture of you with a cape?

 

SUSANNE:

[Laughs] Yes! But it’s not like a CP heroic type cape, it’s really fashionable right now [0:07:13] yes, it’s funny.  I’ve had a few people say that, they are like, Ah, CP hero and I’m like, oh yeah, I didn’t even think of that.

 

KEVIN:

[0:07:19] fashionable and CP hero ready to save the day.  Now you mentioned in [0:07:24] you worked with ______ agents who help people become _____ agents and you mentioned around the mind set and the psychology which is so important to peak performance.  What are the top traits that you may be identified in terms of the mind set or the psychology of the people who are at the top of the game in the real estate industry?

 

SUSANNE:

[0:07:42] they have a, I am gonna say they have no tolerance for excuses in themselves and not in a harsh way, but in a way where they have set a standard for themselves that ____ they are going to be really responsible for their emotions and how they feel about themselves and there is a lot about positivity and gratitude.  They also have a standard in which they wanna help people.  I think believing that you can change the world and that you can do good for the world is always gonna make you perform at a high level.  The other thing too is they stand for something greater than themselves.  I think that one is the big one.  Often times we talk about goals, when we talk about finding a way and I’m a big fan of all of that; however, I think before any of that can happen, it’s really about your own internal standards.  There has to be a standard that you’re gonna treat yourselves with dignity, respect [0:08:31] and that you are also here for a greater purpose that is greater than yourself and you are here to really help people.  And I found that the people who are performing at the highest levels  really do have quite a high standard around that and they are always looking at for ways to find [0:08:47] so there is a commitment to _____ so its whether they are expanding themselves and improving themselves or its whether they find [0:08:55] their ability to give and give more freely and more generously and then also to, I think the third component is they look to, how can I replicate this, so that not only are they great at what they do, but they also are great at – and this is a sub quality – they are great at seeing opportunities to empower those that are in their team and where they can replicate themselves, so that way then they can [0:09:19] business and grow and I think it ____ sorry thing to not expand yourselves, give freely, and replicate so you can grow.

 

KEVIN:

Love it and you mentioned about being something greater than themselves, like a higher purpose.  What are some of the examples that you find that people focus on something higher than themselves to give great to themselves that you could share with us?

 

SUSANNE:

Yeah, most definitely there’s a whole host, you know, I have got some people are all about their family and that’s greater than themselves.  Other people are about, how can I serve the client, that’s greater than themselves,  but the ones that are really achieving at a high level, they have already achieved that for themselves, so I think there is nothing wrong with first focusing on yourselves then your family and those that are around you, then your clients, but ones that are taking it to the next level and I mean really the top of the industry, they set up things like, one of my clients who set up a charity, where he’s helping kids who [0:10:10] access to education  and he is doing some really great work in that space.  Other people are looking at how to actually change the industry and how that can improve the way the industry is done and how people see the industry, so again its greater than themselves and then there are other people who are looking at their business as a vehicle and this one [0:10:26] the most because I do believe entrepreneurship is a new sort of a self help, if want of a better word, but they are also looking at ways of using their business as a vehicle to create not only great opportunity for their team, like the people that are coming into the business, but also where those people, regardless of what happens, if they stay there or if they decide to live and do something different, that they become better quality human beings, so it’s all about how do we empower people and I find the guys and womens are both [0:10:26] doing that, are always the ones who are achieving because they are excited by it and this is not just in real estate, though I take the company that I am working for.  I know the managing director there.  He’s very passionate about making a profound impact on people’s lives and really investing in them as a person first and foremost, so not only will they perform better at work, but  more importantly live the life that they are born to live and I think when you meet people, [0:11:23] not only achieve more in their life, but they are magnetic, they attract better quality around them as well.  You wanna be part of that and I think that’s where you get a ripple effect or you get to [0:11:33] your business or ____ your performance because not only you performing at a better level, but also to those that you are attracting and those that are around you are performing at a better level and then everything just gets elevated.

 

KEVIN:

Excellent!  And that’s the mindset and [0:11:48] some of the habits and rituals.  What do you think are some of the key habits and rituals that allow the peak performers to stand out in the industry?

 

SUSANNE:

Yes, so number one is fitness and health.  If fitness and health is okay, and having that standard around that,  you know, you and I both know that physiology is the fastest way you can change your emotional state, which we know that emotion drops a lot of [0:12:07] so when I say state, I’m meaning your emotion.  So fitness and health most definitely, but rituals really depend and I think I always get a big mindful of these question, because I think sometimes what we can do is we can go and see somebody who’s successful and see the rituals they do and say, well, if they are doing that, I better do that so I can be successful.  And yes to a point; however, the reason why it worked for that person is they were consciously looking for ideas that would make them perform at the highest level, right.  So one of the big rituals that I find with my high performance is, it’s not so much about copying other peoples rituals, it’s about finding the ritual that will work for themselves and that in itself becomes a ritual, so they do have rituals around getting to know themselves, so really every day, whether its journaling or thinking or just taking some time to say, okay, what [0:12:58] made a perform at my best and how do I replicate that and then build a ritual from that place.  Okay, cool example is that I have got one guy that he is transforming his business quite rapidly.  Every day he sits down, he goes, okay, [0:13:13] perform at my best ____ I was hard driving at this, I was thinking this, I was believing this, this was my [0:13:19] I was visualizing my goals, I was connecting it with my purpose; so that process of understanding himself is a ritual, but then also to know he is doing this things that I have just listed as his morning ritual, I am finding that there are trends, there are patterns, so some of the patterns that I am saying is to help [0:13:39] the other one is visualizing goals and connecting in with their higher purpose or their mission ____ and then also to a commitment to having a ritual on asking the question, “what can I do today to be better tomorrow?”  So how can I improve so I am better tomorrow, so I can perform better tomorrow and get better results?

 

KEVIN:

Hmm… fantastic question and thus a perfect [0:14:03] because my next question really was gonna be around the quality of the questions we ask  ourselves and how they impact the quality of our lives.  So would you say that that question is the one question that has had the biggest impact for the real estate agents you work with?

 

SUSANNE:

I do think, so yes.  I think it’s not just about one question.  Obviously there is a lot of questions, but I think yes, I would say that like I always say, you don’t get what you do, you get who you are, and that question of mine “how do I expand myself or how do I become even greater today so I can be better tomorrow” is definitely a great question because its presupposing already that you are great, its looking at the opportunities and also too its creating your own success codes, so by doing that, it’s very personalized because if I can share a little story, I know when I worked at Tony Robbins, I remember I would wake up at [0:14:52] in the  morning, I would do my incantations, I would do cold water shower challenges, I would do fire breathing, I would do all these things and I remember having a hit list of Tony Robbins rituals; I would even say the same incantations what he would say and there was just this one moment I went to hop in the shower, I saw the cold water in the shower and [0:15:13]  I can’t do this because the  truth was I didn’t wanna be Tony Robbins, I wanted to be Susanne King and not to say that the Tony Robbins stuff is ____ its brilliant, but it’s about really I think, the reason why that question is so powerful is because then you take ownership for who you are and the results you are creating and I found [0:15:31] with myself in that moment that I shared with you, that shifted from me to ______ like okay, who do I want to be, and how do I wanna show up, and then how do I day by day just improve upon that, so I can attract what I want.

 

KEVIN:

Powerful!  You don’t get what you do, you get who you are.  And regarding the quality of the questions, what is the one question that’s had the biggest impact on your life, Susanne?

 

 

 

SUSANNE:

For me personally, the question that actually transformed my life was, “Given emerging that’s going on in your life, what do you want to believe right now that will shape our future?”  That’s probably the best question I’ve ever had because you know all these questions like what is the result you want, why do you want it and what can you do to [0:16:15] improvement all of that, they are really great when you are in a great place, but the question that I think has shaped my life the  most is what you ask yourself when the chisel hits the hand, when things are really not going well and I think the big one is like, what are you gonna make this ____ what beliefs are you gonna cultivate and who are you really?  It’s sort of those three questions, the ones that have really shaped my life and that last question, “who are you really?” is a question I find I ask myself constantly [0:16:43] if I’m faced with a challenge or things are not going quite to plan, all those relationship issue or whatever it is, when I feel myself in not a great place, I always say, “well, who are you really?” because it’s all nice to be smiling and happy when things are going well, but can you be smiling and happy when things are not going to plan and I know that just brings me straight back into connecting it with my heart and makes me connecting with who I wanna be in this world and what I wanna give to this world, so that would be the questions that have shaped my life.

 

KEVIN:

____ fantastic questions in there and so I love that first one, giving everything that has happened, [0:17:19] what do you want to believe right now that will shape your future.  Can you tell us an example of that?  Was there an occasion when you asked yourself that question, like what do they shift for you, what changed for you as a result of asking that question?

 

SUSANNE:

Yes [0:17:31] when I was younger, I represented Australia for dancing and ____ injuring myself and that meant that was all over, that training was all over, and it would have been really easy to have, actually I am going to give you two examples, it would have been really easy to avoid that pain a bit of [0:17:51] and that question was like, okay, this has happened, like there is no changing this because I think the reason why we get stuck in pain spots is because we haven’t yet accepted what’s actually happened.  So this is why I love that question, that’s why, okay, this has happened.  So if I said and accepted and then “what do you wanna do with it” and “what do you gonna make it mean.”  You can make it be something bad or you can make it be something good.  Now that doesn’t mean that you do that happily, not always, but just it gives movement towards that and I think the other time that was really impactful in my life, when I was in my early 20’s, within one year I had a boyfriend commit suicide, I got attacked by a guy and then I was involved in a hold-up robbery, like it was just the most craziest year.  I remember my parents were a bit concerned and they said to me, “Look, would you go and get counselling?”  I said, yes, happy to.  I actually felt okay from it all, like the suicide was pretty hard to deal with, although like I felt alright in myself.  So I remember seeing a counsellor and she was talking to me and I said to her these questions because I have lived with these questions and she said to me you’re gonna be okay and I think the reason why it’s so good is because I could feel the emotions of what was going on, I could see it for what it was, and then also too it put be back into a place of whether you wanna call it control or ownership or responsibility or whatever the word is, but it put me in a really great place to say, now I get to decide what happens next.  And that’s where the magic of life comes from because now I even listen to [0:19:24] from facebook ____ watching a  YouTube ____ with her recently and she said her husband had passed away one year and 11 days ago and she said at this university commencement speech, she said, “it’s not a matter of if bad things will happen in life,” she said, “it’s a matter of when.’  Things are gonna happen in your life that are gonna be tough to deal with; however, you get to choose what you do with that and I think having a question like that is so powerful when you are faced with those situations because then you can actually utilize it to create the life you want, given what’s happening.

 

KEVIN:

Exactly, I love that.  So you get to choose what happens next, so no matter what’s going on in your life, the choice is down to you and so it kind of reminds me of a quote that I read recently and the quote goes something [0:20:11] powerful is here, “it’s not what happens to us in life that causes ____ we do, it’s what we make it mean that causes the ___  we do” and that leads right into your question, the question that you showed, which was “what we make this mean” and I guess the real power in that is when we choose to focus on something, [0:20:31] show my clients, it’s almost like we have a drop down menu of options that we can pick in a moment, how we can pick one of 20, 30, 40, 50 different things, but if we are picking something that is causing us _____ empowered, then we have the choice in that moment to choose what else happens next, so choose a different belief.  So I really love those questions and I think you two fantastic examples and in terms of the identity and belief, I know one of the strongest forces in human personality is to remain consistent with how we define ourselves.  So Susanne, if you had to describe yourself in just five words, what would those five words be?

 

SUSANNE:

[Laughs] Okay, intense would be one.  Sunshine would be another.  Hey, you can back me up on that one, I’m intense, sunshine, love, fierceness, and quirky.  [Laughs]

 

KEVIN:

[Laughs] Great job! Intense, sunshine, love, fierce, and quirky.  And definitely I can back you up on the intensity, the sunshine, the love, the fierce, and the quirky.  I think certainly features I see in you and your branding and your approach.  And just a little bit of fun finish ___ one of the other interviewees that we had on the show is the world’s number one bucket list expert and he helps people to design a bucket list so of things to do in a life.  Can you tell us what’s may be one thing you have been most excited to have achieved or ticked off from your bucket list and what’s one thing that you would still like to accomplish?

 

SUSANNE:

Okay, going inside the Great Pyramid in Egypt is the one that I have ticked off and hot air ballooning over the Nile, but that was sort of together, that I [0:22:11] that I have done that, that was such a great experience. and the next one on my bucket list is being able to live between LA and Sydney and to be able to do that quite frequently, so I wanna live between two places, so that’s the next one on the agenda.

 

KEVIN:

Great, well, that sounds fantastic.  People in LA watch out, Susanne King will be coming your way very, very soon and Susanne, if you had just one book that you could recommend for our listeners that’s a must read, what book would you recommend?

 

SUSANNE:

The Radical Leap by Steve Farber.

 

KEVIN:

Tell us a little bit about that book.  Why is that one a must read?

 

SUSANNE:

Oh my God, I love this book.  I love, love, love, love this book and he’s written another book called “Greater Than Yourself” which is phenomenal too.  The reason why I love this book is, it talks about the radical leap and leap stand for love, energy, audacity, and proof.  It’s such a great way to [0:23:02] it’s such a great way to look to people, its leading yourself, your family or business claims and I just love what it stands for because I think there is a shift in the way people are living now and that book, I don’t know, in that book you can’t help walk away wanting to do good in the world and be better and greater than yourself and from a place of love rather than a place of “I’m not enough and I need to prove something” and it’s a brilliant book from that perspective and its highly entertaining, so it educates, it entertains, and it definitely inspires, so I think it’s a must read for everybody, actually I’m making all my clients read it.  It’s such a phenomenal book and it really impacted me, you know, I have read that book six times over, I have it on audio, I listen to it quite frequently and its just sort of [0:23:52] and being a great leader.

 

KEVIN:

Wonderful, well Susanne, thank you so much for your time today, it has been absolutely fantastic.

 

SUSANNE:

Thank you, Kev.

 

Thanks so much for listening to the life-changing questions podcast with your host Kevin Bees.  We’ll catch you next time.

 

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