Franziska Iseli

Episode (32) – Franziska Iseli – maverick entrepreneur, leading marketing strategist, speaker, author and the co-founder of BasicBananas.com

stitcher
Bio:
Franziska Iseli is a maverick entrepreneur, leading marketing strategist, speaker, author and the co-founder of BasicBananas.com, which is Australia’s leading marketing training organisation.  Franziska is a serial entrepreneur.  She also has business interests with Oceanlovers.global, YoursSocially.com, TheBusinessHood.com and Impacteurs.com.  In 2013, Franziska was awarded the New South West Young Entrepreneur of Year Award recognising her innovation, creativity, and philanthropic involvement.

 

 

 

Tweets:
@Franziska of BasicBananas is sharing her ‘Life Changing Question’. Listen here Click To Tweet
@Franziska is sharing the amusing story of How To Run The #NYCMarathon With No Training Click To Tweet

On Todays show Franziska Iseli shares her ‘Life Changing Question’.  A question  that saw her quit her work, and start multiple entrepreneurial enterprises, including becoming ‘Entrepreneur of the year’.

Franziska also covers

  • How to run the NYC marathon with no training, no running shoes and no race registration.
  • The mindset tips to overcome gruelling challenges like the marathon and tough business conditions.
  • Why being 100% committed is key, and how to manage your internal self talk to create the results you want in life and business
  • The brands that have been created because of asking her ‘Life Changing Question’
  • How OceanLovers.com is clearing up beaches globally, and creating sustainable products
  • The habits and rituals of simplifying, focusing and above all else, raising your standards.

 

 

Resources mentioned in the show

www.franziskaiseli.com
BasicBananas.com/blastoff
(Use code ‘Bees’ for 50% discount)
Oceanlovers.com  salty@oceanlovers.com
Recommended Reads:

 

Episode Transcription:

If just one question could immediately transform the quality of your life or the results of your business, would you want to know what that question was?  Life and business strategist, Kevin Bees, interviews success masters to discover their life-changing questions.  Welcome to the Life-changing questions podcast.

 

KEVIN:

So on today’s show we have Franziska.  Franziska is a maverick entrepreneur, leading marketing strategist, speaker, author and the co-founder of BasicBananas.com, which is Australia’s leading marketing training organisation.  Franziska is a serial entrepreneur.  She also has business interests with Oceanlovers.global, YoursSocially.com, TheBusinessHood.com and Impacteurs.com.  So in 2013, Franziska was awarded the New South West Young Entrepreneur of Year Award recognising her innovation, creativity, and philanthropic involvement.  Franziska, welcome to the show.

 

FRANZISKA:

Thank you so much, Kevin.  Thanks for having me!

 

KEVIN:

Now, some of the listeners would recognise that we had your husband on the show very recently.  Christo was talking to us about [0:01:02] branding and Perception.  So I’m certainly glad that we have you on the show as well being the co-author of that bestselling book, then I’m very excited to hear about your [0:01:10] and your wisdom.  Franziska, I just wanna jump in and ask you immediately about what are your recent experiences, you were running a marathon recently I understand?

 

FRANZISKA:

[Laughs] I certainly did.  Yeah, I happened to be in New York City.  I knew I was going to be there for conference and then 2 weeks before I got there, I saw that the New York City marathon was on and you know, I once said in my life, I said, once in my life I will run a marathon, but I’m not really a runner, I don’t want to train for it, so it has to sort of happen just like that, little bit sort of crazy and little bit on the sly, so I hustled to get a ticket.  It’s actually really hard to get a ticket into the New York City marathon, it always sells out.  And 2 weeks before, I managed to get a ticket and also had to go and buy some running shoes, because I didn’t have any running shoes.  [0:01:57] I did it.  [Laughs]

 

 

 

KEVIN:

So with 2 weeks’ notice, without even having worn a pair of running shoes before that, you managed to get a ticket, get into New York marathon and you competed it?

 

FRANZISKA:

Yeah, I totally completed it.  I ran the whole thing.  You know, I told myself, since I wasn’t really training, except that was may be dancing a lot in New York because I spent the whole week before the marathon.  If you’ve been in New York, you know that you can’t really sleep in New York.  So I was dancing a lot, so that was my training, not really with my sneakers on, but I did sort of probably three runs with my sneakers and the longest that I did was 9K.  A marathon is 42.5K’s, I think.  And yeah, I have never run very far, but I thought, look since I’m not training, I’m going to train my mindset.  And I really honestly thought I’m doing this, first of all because I just wanted to do a marathon run in my life so I can tick it off and I can see how it is and I wanted to do a mindset experiment because I am a huge believer in mindset, in having a strong mindset and I can see with all the businesses that we work with at BasicBananas and [0:02:59] and the different businesses that so much of the success comes down to mindset  and you would notice more than anyone and so I said, you know what, this must apply to everything including running a marathon and so I just worked up my mindset, more than anything I visualized going through the finishing line, may be 3 nights before of all of us drinking tequila shots with old friends; I was visualizing how I’m running this thing, I’m going through the finishing line, and so I decided to just run the whole thing except I did a few facebook life videos which I did when I [0:03:32] I walked and also I drank at most water stations, I drank water or Gatorades or would just slow down, walk, grab a water, walk and then keep running and I did the whole thing in just under 5 hours.

 

KEVIN:

Wow, absolutely incredible.  So as a recap, then if you want to [0:03:50] run a marathon, within 2 weeks of preparation, you get trainers, you go and dance without these trainers, drink tequila, and make sure that you visualize it a few days before [0:03:58]

 

FRANZISKA:

[0:03:59] really good plan, Kevin.  You fully got this figured out, this whole marathon game plan.

 

 

KEVIN:

Well, I feel I had it figured out.  I read a book on this and how you could run, anyone can run a marathon in 16 weeks or less.  And I was impressed to run a marathon in 16 weeks, but yes that was fantastic, but the whole piece of doing it within 2 weeks is, I think it shatters a lot of beliefs, certainly of [0:04:20] prepared for that because I know that ____ we can have a solid mindset around this, there’s a real physical element as well, so how did you pull up after the marathon?

 

FRANZISKA:

Yeah, and you know, I don’t think that it’s very healthy to do this, like I don’t recommend this; this is not a sort of prescription from a doctor.  I don’t think [0:04:36] but my body was fine, like I didn’t hurt that much; the pain sort of travelled through my body as I was running through the marathon, it started a little bit in the knees, but not too much, then it went a little bit into my hips and it kind of stayed a little bit in my hips, I think because I surf quite a bit and I used to snowboard a lot, so maybe my hips are already a little bit more sensitive, but the only thing that hurt, but then I just forgot about it where my feet, I had blisters like, still now, but how long [0:05:02] like maybe 6 weeks or 8 weeks ago I still can ____  sort of healing things on my feet.  I just have blisters like crazy and it’s because I had new shoes, you know, wear the shoes [0:05:12], which was very dumb, but I had good socks, I bought some socks in Switzerland, you know, they were running socks and all that, but yet, still my feet were definitely struggling after sort of maybe10/15K.  I could tell that this is going to be a little bit ugly, but then maybe sort of 5K further, so maybe half way or a little bit before half way, I didn’t have any pain anymore in my feet, I just forgot, it just went away.  I didn’t have any pain until I went home and took my shoes off and then that same night I went home to my apartment that I had in New York city and went and got some food, I wasn’t even hungry, I should have been starving, but I think my body was a bit mixed up, but I had to eat because I didn’t eat all day, only I had 3 of these sugar hits that people take[0:05:55] normal people take 8 of these, but normal people also would trial them first, so they just gave me 3, so I had 3 of those and I made myself eat something and then I went to bed and I was fine like walking up and down stairs, I was fine, and then in the middle of the night, I woke up and it was November.  In New York, it was pretty cold in my apartment, I didn’t have heating, I woke up completely sweaty.  I don’t think I have ever sweated so much.  My whole body was sweaty, my face was dripping from just doing nothing, from sleeping.  So my body obviously had a bit of a shock, so I got up completely wet.  I just dried myself off, took a fresh towel and wrapped it around my body and went back to bed and that’s it.  I woke up normal.  I woke up the next day, had a shower, and I felt pretty normal.

 

KEVIN:

Yeah, very normal.

 

FRANZISKA:

Actually you know what, you might like this story, your listeners might even laugh about this.  So, I was home alone because I was meant to go on a plane that night to go to Miami and I missed my plane because I couldn’t get out of the marathon because I lost my credit card at the marathon and my phone died, so I couldn’t take a taxi or an Uber.  I had to walk to a subway and ask a stranger to buy me a ticket [laughs]

 

KEVIN:

[Laughs]

 

FRANZISKA:

And so I was home alone, nobody was there and when I had this sort of body shock, when I woke up, I thought I better Google if this is normal or if I’m dying.  So I started to Google, you know, if this is a normal symptom or if I need to go [0:07:19] I would just disappear, nobody would know because there is no one with me and then I didn’t find any information, but then I ____ back to bed and I woke up normal.

 

KEVIN:

And then you woke up normal.  I’m not sure anything about that story is normal.  I’m not sure we describe you as normal and here we say ‘Home Alone’, ‘Lost in New York’, I think we can make a movie out of something of the title at that.

 

FRANZISKA:

I’m sure we can.  That’s a good plot in there, Kevin.

 

KEVIN:

[Laughs]  And you mentioned about the mindset.  And particularly how you used visualization.  I’m really interested to hear about [0:07:45] because you talked about the pain ____ a lot of entrepreneurs sometimes to achieve our goals, to achieve our outcomes, to get to the other side of the thing we want, we sometimes have to travel through some elements of discomfort or pain.  So was there anything particularly that you did that allowed you to be able to do that?

 

FRANZISKA:

Yeah, I did a few things actually along the way.  So first of all, I knew in my head that unless a meteorite or an alien comes and hits me, I’m going to finish this marathon, so [0:08:12] knowing that I will finish it even though you know, people said, even friends of mine said, you can’t do this without training; it’s not possible.  I didn’t believe one person.  I just said to myself, and I’m a very stubborn person, I said to myself, I’m going to finish this, no matter what, unless some meteorite is gonna hit me on the way.  So I already went in knowing that I will finish.  And the second thing I did is I had self talk in my mind.  So I talked to myself, this thing that I said in the beginning or sort of.  In the beginning not much because it was easy in the beginning and then when it started to hurt a little bit, I started to hurt a little bit, I started to just say, I’ve got this, I’ve got this, I’ve got this.  And the New York city marathon is a fun one, I believe.  I haven’t done any other ones, but there are so many people that cheer you on along the way.  The whole way there are people and you go through 5 to 10 suburbs and the vibe always changes.  So people even scream at you saying, you got this, you got this, and they sort of enforce your self-talk.  The last sort of 5Ks of the marathon were probably the hardest one.  For me, the hardest ones.  And I actually started to swear at the marathon a little bit in my language in Swiss.  So in my head I went a little bit like, got them marathon, I got you, you know [0:09:20] it wasn’t negative, it was just more like, I’m a little bit of a _____ especially in Swiss I like it even more, it sort of doesn’t sound so harsh, so I was a little bit swearing at it, a little bit like, got them, saying I’ve got you, you can’t get me down, and I just kept running and the other thing also that I chose to do is, even though really all I wanted to [0:09:39] I did actually just wanted to get to the finish line.  I still sort of enjoyed the journey, because there was music and I remember it was just before I hit half way, so just before 21K, there are different bands and music along the way, there was a cover band playing Bon Jovi and they were playing this song ‘Living on a prayer’ and ____ related to Bon Jovi and there’s even a line in there you know, half way there and that song really just gave me such a huge boost, like more than anything and I heard the song and I like, yes, half way there and I just kept running so it was definitely self talk, determination , already knowing that I will finish it, no matter what, and still finding enjoyment in the sort of pain and just the whole journey.  I couldn’t stop smiling the whole way, maybe not the last 5Ks, but the whole way I just couldn’t stop smiling.  I had a smile on my face because it was a great experience.

 

 

 

KEVIN:

I love it absolutely and so really [0:10:31] cut off, there was no other possibility but to finish this and the other piece I heard it in there was, don’t listen to those people who don’t believe you or say that its not possible.  Internal self talk, I’ve got this, I’ve got this, I’ve got this, and even enjoying it, like focussing on what you can enjoy, even if it is getting tough then enjoying it.  I think it’s a great message for what we do in business and the things that we can go through in business.  So what I’d love to hear a little bit more about from you around this Franziska, you know the topic of this show is life-changing questions and so I’d really like to hear, because the quality of the questions we ask ourselves impacts the quality of the life that we lead, what’s one question you have asked that’s had the biggest possible impact on your life or even the life of those people that you serve through at the businesses that you’ve created?

 

FRANZISKA:

Yeah, look this is such a great question and I love that you have a show that actually focuses on the questions that we ask ourselves because they make such a huge impact and there was a moment in my life, almost 9 years ago, where I had a question that totally changed my life and what happened is that my father, just almost 9 years ago now, had a heart attack and passed away at age 58.  He was too young to go, but it was just one of those things that happen in life and when that happened, I had this question in my mind that was so clear and the question was, ‘If I was to die right now, would I be happy?’  This question changed my life and I still ask myself the question, so I had this question certainly because I realized, I guess, the mortality that we all have and that its very real and so I asked myself if I was to die right now, would I be happy?  I was working in advertising.  I was working with a fantastic corporate clients doing marketing and strategy and it was great, but the answer to the question was ‘no’.  I am not doing everything that I can to make the difference that I want to make.  And so that question has been guiding me through life, through the last sort of almost decade and I left my corporate career in advertising and marketing and started my own businesses which was BasicBananas, I guess some of your listeners might know, and then if I wake up and I can’t say ‘yes’ to that question, would I be happy if I died right now or I asked would I be happy with what I’m doing if I died right now.  If the answer is not a ‘yes’, I have to change something.

 

 

 

KEVIN:

Wow!  Super powerful, super powerful.  And for you back then when you decided that you are not happy right now, your decision was actually to change what you were doing from a corporate point of view, so you got out of the career that you were in and well, I guess you probably stayed in the same career, but you started doing that for yourself and for others, so if there is anyone I got listening right now and they maybe having the same feeling, while you ask that, could they answer that question, they say, no, I’m are not happy right now, what steps do you recommend that they could take to achieve, make that change, and step into the new reality in the way that you did?

 

FRANZISKA:

Yeah, I took a question and I do quickly want to sort of reframe maybe, I was happy.  So the question is not so much, ‘Am I not happy?’  The question is, ‘If I died right now, would I be happy with what I’m doing?’  So I was happy.  And like most of my life, I have been very happy, but I’ve never asked myself, hey, if my life was being taken from me right now, would I look at it from that person perspective, as a soul or whatever happens next, and think, ‘Wow, I have really given it my all’ and I wouldn’t have.  Now I do.  Now I am not scared of death either.  If I died right now when I was sort of looking down or looking from somewhere, I would say, ‘Hey, I have tried my best.  I’ve been a good human.  I’ve given my all.  I’ve done the things I wanted to do.’  And so it’s not so much, am I happy or not, it’s more, ‘If I died, would I be happy with what I’m doing’ or can I do more.  And so that was really the question.  Now some steps of course, would be, you can be radical, of course, and just quit your career, but I don’t think that’s very amazing for most humans, it’s scary and it can put you into some uncomfortable situations that are a little bit more than just uncomfortable.  Even financial stress and many have financial stress [0:14:26] harder to create something new because you are so stressed.  So I wouldn’t even just look at, hey, if you ask yourself this question and you say, hey, I can do better, I can be a better human.  Figure out how.  Certainly giving up a career and starting a business is not for everyone.  But maybe can you just be better at your job?  Can you be more passionate about something?  Can you maybe make an impact outside of work.  And there’s a really good book I’ve read recently, which is called ‘So Good They Can’t Ignore You.’  I think it’s by Cal Newport, if I’m not mistaken.  And it’s all about you don’t need to quit your career and go start something.  You can be really incredible at work and usually passion comes with being incredible, not the other way round.  And too many people are still sort of trying to find their passion and it’s just actually bad advices to go find your passion, find your passion.  Well, no.  You can become passionate about something.  And when you become good at something usually, you become passionate at something.  And my case is actually interesting.  So I left my career in advertising/marketing and I thought I’ll just do, you know, something similar, but different and I started to run workshops showing people how to pitch; how to pitch an idea or how to present from stage because I used to do that a lot in advertising and then of course I did that and I loved it and so that’s what I’m really passionate about and suddenly people came to me for marketing because that’s what I’m really truly good at and branding because that’s my background and so rather than fighting that, I embraced it.  I’m like, okay, I’m really good at this.  I can really make a difference here and I can truly make a difference for small businesses because they often don’t have accesses to the same knowledge or resources that corporate have and so we pivoted the business a little bit and it became a marketing training organization.

 

KEVIN:

Fantastic!  So much in so many different things that I want to pull upon.  I love the reframe to start this so, have I given it my all and I think really was coming out this question and this isn’t about then, are you happy or not, this is about, are you living a life to the level you want or are you living to the standard that you want, would you be happy right now if you were taken away to know that you have given it your all.

 

FRANZISKA:

Exactly.

 

KEVIN:

And from that, I know you mentioned BasicBananas was an evolution of that.  I know also you have done a lot of additional things I saw at the BasicBananas and one of things that I’m very interested about right now is, is this brand I have seen pop up from you called Oceanlovers.  I begin to see it quite frequently in social media.  I have seen some fantastic posts.  So I want you to tell us a little bit about what’s happening now.

 

FRANZISKA:

Yeah, absolutely.  So what I decided to do and again the other day [0:16:58] and someone asked me, how did your dad’s passing impact you?  And I said, above all I think it made me a better human because it made me realize that I could be gone in any moment and if that’s the case, which it could be the case, I want to leave every interaction, every person I touch, everything I do whether [0:17:20] I don’t everyone to leave, for example, anyone feeling like I haven’t given my all or it hasn’t been making the other person feel amazing, I don’t want everyone to leave sort of in a negative way.  I want to leave things and people better off all the time because it could be the last moment and this is not to sound morbid or anything, this is just the reality.  And so, what I decided to do also besides BasicBananas, I said any business that I launch, that I work in any project that I’m involved in, has to add value.  And so we launched branding agency a few years called The Business Hood and then last year, just about a year ago now almost, I was sitting in the ocean surfing and I kept having this word, ocean lovers, ocean lovers, ocean lovers.  I love the ocean, so [0:18:01] called oceanlovers.global,  .com was taken, although I just bought it, so now we have .com also.  Oceanlovers.com.  I paid a fortune for it.  And what I wanted to do, it launched product and services that are inspired by the ocean and that are sustainable and that are educating people about one of our most incredible resources, which is the ocean.  And so we launched our first surf suits just a month ago, which are made from recycled fabrics and we just launched an ambassador program, where we do different beach clean ups around the world with ambassadors.  So we did a beach cleanup in San Diego in August.  We have another in Sydney coming up in January.  We have different ambassadors now that we are signing up to run these programs where we just get a community together, where we go clean up beaches and look after our oceans and the next product [0:18:50] we have different product right now in development that are going to come out in the new year.  But everything is sustainable packaging, just being a good business that is sort of a role model, I guess and uses products and services and packaging and everything that is sustainable.

 

KEVIN:

And of course in there the message, and leave everyone better off and the sustainability of the ocean.  Super, super key.  And if someone wanted to become an ambassador and get their community together and go and clean up the beach near them, how would they do that?  Where do they need to go, Franziska?

 

FRANZISKA:

There’s such a sweetheart.  Thanks for asking.  That’s totally unexpected.  But the best way to do is to go oceanlovers.com to check the brand and also then if there is a [0:19:29] for ambassadors that is jus getting put up and otherwise just email us salty@oceanlovers.com, that’s salty, salty@oceanlovers.com and just tell us that you are interested in turning some of the beach cleanups or even potentially becoming an ambassador and then we’ll sort you out.

 

KEVIN:

Yeah, fantastic.  Absolutely fantastic.  I have just one final question that I wanna ask you by because I know success is something that can happen over a long period of time and you have been very consistently successful with all the ventures and things that you do and marathon running, your businesses, most sustainable projects like this.  What is some of the habits and rituals that you have that has allowed you to have that level of continued success?

 

FRANZISKA:

Hmmm… that’s such a great question!  You know, a few things that pop into my mind, definitely its committing to lifting the standard and something that I mentioned earlier that I definitely believe plays a big factor in the successes that we are having is, not to follow the norm.  Not to buy into the hype.  Not to believe what other people tell you, you can do or you can’t do, but just doing it and believing that you can and doing things differently and questioning and then of course, besides all that, is taking action.  And one other thing actually that I truly believe in which is a habit probably, if it can be called a habit, almost is simplifying.  I don’t believe in making things complicated.  Humans have a tendency to complicate things.  I believe in just simplifying.  Strip it back.  Make it simple and be smart about what you are doing and then focus.  Focus, focus, focus, focus.

 

KEVIN:

I love it.  I love it.  So simplify, drink tequila, stay focused.  That’s all we need and that probably is a great summary for my takeout from the show today.

 

FRANZISKA:

[Laughs] I think let’s not put my name on the tequila brand here until I have my own tequila, which might happen, which might be sustainable, organic, natural.  I do love tequila.  Actually yeah, that’s a good idea, Kevin.  I will come up with a really good tequila label.

 

KEVIN:

All right, when you come up with a great tequila label, we’ll get some salt from the ocean, I’ll bring the lemons and lime, and we are set.  [Laughs]   I’ll be happy to come to that launch party.

 

FRANZISKA:

Yeah, me too.  We’ll [0:21:40] tequila by ocean lovers. We’ll figure it out ____.

 

KEVIN:

Oh, there you go.  You heard it today, this Franziska’s second product for the business was born on the show and the mostly million dollar success and [0:21:52]

 

FRANZISKA:

___ give you credit, Kevin.  I’ll give you credit, maybe even some royalty.

 

KEVIN:

Oh, even better.  I would be happy with a few shots of tequila and [0:21:58] great.  So Franziska, one final question for you.  After the listeners have read your book, your bestselling book ‘Perception’, what other book would you recommend, if there was just one book you could recommend for them to be, what would that be?

 

FRANZISKA:

You know what, I’m going to go with ‘The Alchemist’.  ‘The Alchemist’ by Paulo Coelho.

 

KEVIN:

Great!  Love that book.

 

FRANZISKA:

Yeah.  And I can’t tell you why, but the book that came up right now in my thought, it’s the one that I believe every person has to read.  It’s probably the one book that has impacted me the most when I was a teenager.  I probably read it the first time when I was a teenager and it’s been one of those books that has really impacted me and the other one is ‘The Little Prince’ [0:22:36] think it’s by some French writer, you might know the book too ____ something like that.

 

KEVIN:

Yeah, [0:22:48] Franziska, thank you so much.  That was so much fantastic information on the show today, always fun speaking with you, and if you are listening and you want to connect with Franziska, definitely check out oceanlovers.com or if you are interested in some marketing strategy, check out BasicBananas.com as well.  Franziska, thank you so much for your time today. It has been an absolute pleasure.

 

FRANZISKA:

You are totally welcome and if they wanna contact me personally, I have also got franziskaitaly.com, if you can spell it [laughs] I will be happy to hear from you.

 

KEVIN:

Check out the page notes and show notes here and there will be a link to Franziska’s email address, so thank you so much.

 

FRANZISKA:

Thanks for having me.

 

KEVIN:

Have a great day!

 

FRANZISKA:

You too.  Bye.

 

Thanks so much for listening to the life-changing questions podcast with your host, Kevin Bees.  We’ll catch you next time.

 

Hey, you are on bonus time right now on the life-changing questions podcast and I’ve got three bonuses I would like to share with you and I call them the three S’s.  The first ‘S’ is for show notes; don’t forget you can get all of the details of the show including the names of the books that were mentioned, the key people that were mentioned on kevinbees.com.  Second ‘S’ is subscribe.  Make sure you subscribe to the show.  We’re going to be releasing a new episode every single week and our guests are just getting better and better and I’ve got the third ‘S’, share it; your friends, family, colleagues, loved ones are really gonna appreciate it when you share such great content with them.  That’s it from me and make sure you are asking life changing questions this week.

 

 

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *