Amanda Holmes – CEO of Chet Holmes International

Episode #2     Amanda Holmes shares strategies to double sales in any business and tips to truly ‘Live who you are’.

 

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AmandaPicChet Holmes International is a privately held company, and was created by the highly published thought leader, Chet Holmes with the purpose of empowering small to medium sized enterprises grow faster, better and smarter. With over 200,000 clients in 23 countries, CHI stands out as the sales growth leader. Amanda is the CEO and describes herself as a spontaneous adventurer, and has climbed Mt Kilimanjaro, has had a successful music career and more recently her strategies have grown CHI sales by 1,100% On todays show,

Amanda Holmes shares her ‘Life Changing Question’. A question that has empowered her to become CEO in her mid 20’s and to grow her sales results 1,100%.

Amanda also covers

  • How she went from being a singer/song writer, spiritual healer and then CEO in her mid 20’s
  • Why it’s important to go BIG or go home with your dreams
  • Only 0.6 % of traditional universities offer sales training. Great need in the market for sales and marketing
  • True success= is living who you are
  • Strategy for double your sales in any business
  • How to use the ‘core story’ and ‘dream 100 strategy’ to double your sales
  • How to use the ‘buyers pyramid’ to attract 90% more customers
  • Power of positive reinforcement and affirmations in achieving your goals mantras
  • Failure reinforcement & negative talk – how to avoid it
  • Subconscious- utilising it while sleeping to increase success
CEO Amanda Holmes is sharing her Life Changing Question.. Click To Tweet CEO Amanda Holmes is sharing business growth strategies right now. Click To Tweet

Resources Mentioned in this show:
http://www.chetholmes.com/

Recommended Reading:

Transcription of Episode 2 with CEO Amanda Holmes :

If just one question could immediately transform the quality of your life or the results of your business, would you want to know what that question was? Life and business strategist, Kevin Bees, interviews success masters to discover their life-changing questions. Welcome to the Life-changing questions podcast.

 

Kevin:

So today our guest is the CEO of Chet Holmes International. Chet Holmes International is a privately held company, is a creation of highly publicised author and thought leader, Chet Holmes for the purposes of helping small to medium-sized businesses grow faster and better and smarter. With over two hundred thousand clients in 23 different countries, Chet Holmes International stands as a sales growth leader. I am very excited to speak to the CEO today, who is Amanda Holmes. Amanda describes herself as a spontaneous adventurer, whether it is exploring a new path from the side of a rode or with a week’s notice leaving for Africa to climb Mount Kilimanjaro. She says she is always up for a challenge, meditating, yoga, hand stands and of course receiving the best [0:01:00] on the planet, so today I should like to welcome you, Amanda, welcome to the show!

 

Amanda:

Thank you so much Kevin, it’s such a pleasure to be here.

 

Kevin:

I am so very excited and so very intrigued!! One of the things that I didn’t mention in the introduction is Amanda, you being the CEO of the company there from a very young age, so I would love for you to share with the audience a little bit off [0:01:18] how you arrived where you are and what you in the organisation are focussed on doing right now?

 

Amanda:

Yeah! Well, Kevin, my story is a little bit different than most, I would say, I grew up my father, Chet Holmes, was really big about going after your dreams and the bigger, the better. Go big or go home and he really believed in that passion, whatever excites you, that’s what you should do and I think that’s why he was such a great salesman because he would sell everyone into doing what they loved and including myself, so I was actually a singer-song writer and I went to college studying music and I released 4 records and I was touring and it was my career. I really ran my music career like a business and then my father became ill and I started studying alternative medicine because I wanted to find a cure for my dad.

So I studied with monks, I studied with an Indian guru, I studied with everyone and anyone you could possibly think of and when my father was seemingly better, I ended [0:02:17] Asia actually, this is were they start to get back [0:02:22] Asia and I was studying in a healing centre there, leading the meditation groups and the chanting and all of these things and then the doctors called and said your dad is passing away, you need to come home and when I did, six weeks later, he passed away and it changed my life because now I run CHI, Chet Holmes International and going from a singer to a healer to a CEO is not your typical progression for a 24-year old, but its been a long ride and now its been 3 years since my father passed and the first year and a half, I really sat on the side lines, I’ve listened, I attended meetings silently and ended up stepping up into the CEO role. Once everyone told me to basically, all of my employees who said, you know, it’s just come to the point where we really think that you need to be CEO, you’re the only person that makes sense and since I have, I’ve gotten such an amazing response from my clients and from the world at large really and I am so grateful to be accepted as I have been, so I feel very blessed and my goals for CHI is really, I have no intention of taking over this company, but when I started interacting with our clients, seeing who was coming to us and there is such a huge, huge need for people that may have mastered a craft or they have a great product or they know their service really well, but they don’t have the skills to build a business around it. Nobody ever taught them how to do marketing and sales; 0.06% of universities, at least in the United States that offer a major and minor in sales, so you really don’t get sales training anywhere and that’s why we’ve been able to be so successful worldwide, it’s just teaching people those skills. I don’t know if you wanted that long winded answer, but that’s what you gave me …

 

KEVIN:

I loved that long-winded answer; it’s fantastic, I mean it’s really given me and the people listening here, a very fantastic background to who you are and [0:04:22] and I guess to arrive at company a CEO at 24, that’s a lot of responsibility for someone of that age, so for other people listening, who may be in a position where they could step up to taking a high level role in their life [0:04:37] they may think it’s beyond their responsibilities. Can you share with us some techniques about how you handle that, how you manage [0:04:43] situation.

 

 

 

 

AMANDA:

Yeah, I mean, when I stepped in, I had a 170 staff, I had 12 divisions and I was the youngest person in the entire company by 20 years. [Laughs] just [0:04:57] perspective.

 

 

KEVIN:

Wow!

 

AMANDA:

Yeah and I guess I am so huge about my personal growth and working on myself to become the best version of myself and I don’t think that I would have been able to do any of this, if it weren’t for my constant wanting to improve and focusing on what limiting beliefs I have, so I had a limiting belief that I was too young. I had a limiting belief that just because I haven’t done it before means I can’t do it; I’ve never done that before or what do I do if I fail and I’ll share with you one moment for me that was actually kind of funny. I’d always worried that I’d never be able to step into my father’s shoes because my father’s shoes are giant enormous and one day I got an e-mail, this was like 3 months back, just starting in the last like 5 months I’ve really stepped in front of the camera, I’ve been behind the scenes and as I stepped in front of the camera, I’ve seen so much love and so much embracing from people around the world that’s been amazing, but then I got this one email from this individual that said, “You know your father was amazing, you are really terrible. You should really think about this, what terrible things you are doing to your father’s legacy” and [laughs] it was so funny, because it was everything that I worried, everyone would ever say about me when I stepped up and once I had finally stepped up and said, you know what, I’m going to do this from every inch of my being, I’m going to commit myself to this and I’m gonna love what I do and I’m going to do it the way that I would do it and I would do it the way that [0:06:25] to me as opposed to trying to pretend to be my father and it’s funny how you get that moment really like, “Oh, that meant that I failed, I just failed just now because somebody didn’t like me, someone didn’t approve of what I was doing [0:06:38] just made me laugh because the true success is living who you are, it’s not about what other people think because some people love you, some people hate you, I mean ultimately it’s just about providing great value and doing it from a place of what’s right for you, so that when you go to bed at night, you know you’ve done what’s right by you. So it makes sense, Kevin?

 

 

KEVIN:

It makes a lot of sense of true success is living who you are.

 

AMANDA:

Yes!

 

KEVIN:

That’s a really bold thing to say and for you being in the environment you actually lived that. For other people who listen to the [0:07:10], how could they step up into that success and live who they are, when the pressures arrive [0:07:17] example in the emails, people will not necessarily be supportive, how can someone stay true to their selves and live who they are, Amanda?

 

AMANDA:

The first step is awareness. I’m a big journaler, so for those of you that wanna right down before you go to bed at night, just mark a great question, who am I? What do I love? What is my purpose? Why am I here? I’m a big advocate for asking those questions and even just writing down the answers develops who you are because you’ll develop and I’ve stepped up a lot in the last 3 years and I continue. Every day I am challenging myself to step up more, so it is a continuous process of self awareness. I don’t know if you recently [0:07:55] just recently posted this fairly large campaign about self awareness and how it’s one of the most important words and I couldn’t agree with him more; that’s where all begins, it’s just being able to acknowledge that’s what other people think, that’s what other people do, and [0:08:10] take what they do and I’ll take all resources, take in all this information, and use my intellect and my heart connected to and figure out where do I stand on this. Because stepping into a 170-people company is one thing and what I’ve made it today is the way that I would run a business, not the way my father would run a business. And it’s different for each person. I wish I had more specific steps, but whatever that question may be, my advice would be to keep asking that question like thick one question and write it down in your journal every night before you go to bed for 2 weeks, the same exact question, whether it’s who am I? What do I love? What am I interested in? And just keep answering that same question over and over again and see how your answers change, see how you go through different layers of who you really are. And then that’ll help you in your day to day where you figure out all, you know what, this is who I really am. Oh, I’m being conscious and aware of this as opposed to just following a crowd or feeling like you need to do something because of the social pressure. I am kind of big about not going into social norms. [Laughs]

 

KEVIN:

Absolutely and you are surely an example [0:09:19] I really love that question, such a powerful question and so, who am I? And I know one of the strongest forces in the human personality is to remain consistent, with how do we define ourselves. Had you said,”Oh, I’m only 24, how could I be a CEO?” you probably never would have and you never would have stepped into where you are. And Amanda, when I think about your background you shared, you mentioned you already had a successful music career and then of course, you already mentioned the natural medicine and CEO, so what lies in the future for you with this new belief of who you are and what lies in the future for Chet Holmes International.

 

AMANDA:

It’s an interesting process that I’ve been, so I have shifted my belief on goals and my father, its he who used to have goals, if you really want to, you know we teach doubling yourselves, if you really want to double yourselves, what is that number and then chunk it out. What does that look like for Q1, for Q2 and then chunk it out in 2 months and then chunk it out in 2 weeks, so that you are constantly evaluating where you are and where you wanna go. Now that’s one way to do it in business and what I’ve been doing lately is, I have these goals, but I also am very aware to what’s happening everyday and I have been saying that I really want our clients to show me where to go, in the sense of looking at what they need, asking them what they need and a lot of the times what they think they need isn’t really what they need [laughs] a lot of people come to us and say,” Oh, I need this sales tool, this sales tool is great. This is exactly what I need to double myself and we come in and we look at their business and we realise, actually you waste 75% of your time doing xyz. You don’t know how to run a meeting, you don’t know how to manage your sales team, you’re not doing matrix, you’re not figuring out where you are, so when they think they’re doubling your sales, will take great scripting or a better follow-up strategy. A lot of the time, it’s just management and how they run the business and it’s hard to sell; well, you know, I’ll tell you it’s time management or it’s how to run a great meeting. People are really interested in that. They want to know how to double their sales, so it’s a process of figuring out what people need, what people want, and how to really truly get results, and I hope that that will continue to surprise me; I hope that that will continue to evolve and that’s really where I’ve gone up until now. Instead of focusing on my bottom line, what I’ve done is focused on what do my clients need.

That’s what I’m trying to say. Instead of focusing on me and my needs and my business, I focus on my clients. And that’s how you truly create a great sales message and a great marketing strategy figuring out not talking about yourself, not talking about your business, but talking about the needs of your client or customer.

 

KEVIN:

I love that and I guess if you take care of your clients needs first and you [0:12:13] gonna take care of yourself. Right?

 

AMANDA:

Yes, yes.

 

KEVIN:

One of the things that comes [0:12:18] as you were talking about this, you really remind me of the Ultimate Sales Machine, which was a book your father wrote and that put you in my mind because I guess I was reading that and looking for the sales techniques, sales strategies. As you mentioned, it could be a lot of the other things. I think if I recall, your father calls it pig-headed determination and discipline.

 

AMANDA:

Yes.

 

KEVIN:

If I remember correctly that one of the key messages that comes [0:12:39] if we manage our time really effectively, then of course we can do way more and that’s one of the ways you can increase [0:12:47]. Anyone listening, if you haven’t read that book, then definitely grab hold on a copy of it. Amanda, one of the things that comes like strongly for me, one of the things has made the biggest difference to the clients that I share your strategies with is the Core Story?

 

AMANDA:

Yes.

 

KEVIN:

[0:13:03] would you be able to share may be something around that technique or strategy that people could begin to apply from the call today.

 

 

 

AMANDA:

Yeah! I can, thank you for asking. So the Core Story method is something that my father created twenty years ago and as I was saying, it’s not talking about your products or services [0:13:24] company or I’ll give you one of our clients that sold vitamins in Florida. They would come up and they would say, “Hey, I would like to sell you my vitamins, they’re really great, we’re really great, we’re here in Florida, come buy from us!” Taking an educational approach and talking about your clients and what they need, is the basis of a Core Story. So instead of saying, “Hey, we’re great, we sell vitamins”, we change what we call a stadium pitch to ‘The Five Reasons Humans Are Going Extinct’. If you saw an ad for ‘How to Sell Vitamins’ or ‘The Five Reasons Humans Are Going Extinct’, which will catch your eye more, Kevin?

 

KEVIN:

I’m concerned already, I want to know [0:14:06] tell me!

 

AMANDA:

[Laughs] Right, so that stadium pitch will catch their eye, catch their ear, be interested in what we have to say and then you go through an education process. So what are those five things? Let me break them down for you and as you’re explaining those things to a buyer, your prospects, you’re building rapport, you are gaining respect, you are gaining their trust, you are showing that you are an expert in your field, so that by the end of when you are done, the client logically already comes to the conclusion that, “I want and need to buy whatever you have to offer because you’re obviously an expert, you’ve taught me so much, I really need to take action now”. And a lot of the time, it’s showing them, I hate to say it, but pain makes people react quicker than pleasure, so ‘The Five Reasons Humans Are Going Extinct’ is pretty painful. Another example is a photographer that was a client of ours in [0:15:02]. They used to say, “Hey, we’re the best photographer on the island, you should come” and we changed their stadium pitch to ‘The Five Things Every Bride Should Know To Avoid Disaster On Their Wedding Day’ and you can see how this stadium pitch would start to get people’s interest even before they are looking for a photographer. And then as they take them to that process, at the end, you come to the logical conclusion of, ‘Wow! Okay, this person is obviously an expert. If I wanna have the best wedding photographer on the planet, which now I see could be really messed up and could ruin my entire wedding if I had bad pictures for ever, I need to pick this guy and I don’t care if he is double the price, I don’t care if he is triple the price”, this strategy alone we’ve doubled so many businesses, that’s why I could just list example after example of these companies that have been able to transform using this educational approach of focussing on what your target audience’s needs and wants are and what keeps them up at night, highlighting that and then educating them.

 

KEVIN:

That’s why it’s so powerful and I’ve actually seen [0:16:05] see the difference [0:16:06] they really makes, so kind of as a recap that’s already compelling [0:16:12] someone in, ‘The Five Reasons That Humans Are Going Extinct’, that this certainly is attention grabbing and of course, you mentioned [0:16:18] five reasons, build rapport, build respect, educate, so if you come from that point of view of education, I think one of the important things that I picked up from that strategy, Amanda, was in terms of the education, probably [0:16:30] if you have some external date to something that you can point to that isn’t you selling it, is there anything else that you would add to that?

 

AMANDA:

Yeah, I would. So my father explained this thing called ‘the buyers pyramid’ and what it is, is basically it relates to any product or service, an audience for any product or service. So let’s say, you have a 100 people in a room, 3% of them are interested in buying now. So, 3% are interested in buying a car right now. If you ask them to raise their hands, who is interested in buying a car right now, 3 of them will raise their hands; this is on an average. Then another 7% are interested in buying, but not buying right away, so may be in the next couple of months, they are thinking about it. Then the next 30% aren’t thinking about it, it’s not even on their mind, ‘Oh, a car, I didn’t even think about that’. The next 30% think as they are not interested, so they have heard of it and it’s just not something they are interested in and the last 30% are definitely not interested. So what’s key about the stadium pitch is, typical sales messages only reach out to that top 3% that are interested in buying now. So if you say, “Hey, I sell vitamins or supplements, they’re really great” only 3 out of those 100 are interested in what you’ve to say, but if you change your stadium pitch to reach the entire buyers pyramid, the extra 30-30, then the extra 90 that aren’t interested in your product, the service, by talking about something that is broader, so like ‘The Five Reasons Humans Are Going Extinct’ you’re going to get more peoples interest than just those top 3%. That’s where it becomes key and another piece of that Core Story stadium pitch is, it shouldn’t be about your product and the service, so take the photography example. It was ‘The Five Things That Every Bride Should Avoid To Avoid Disaster On Their Wedding Day’, so it didn’t talk about photography.

The five things were: One, make sure you go to your destination wedding venue before you show up because you could hate it when you get there that day. Number two, make sure that you have the right catering company because the xyz are actually really terrible and they serve horrible food and three is [0:18:25] and then the fifth one is, you need a great photographer and there’s seven things you should know before you hire a photographer, would you like to know what those are, well, yes, I would like to know, but if you’d started with ‘Seven Things You Should Know Before You Hire A Photographer’, you would only catch that top 3% that are interested as opposed to the whole 90% of brides in total. Is that making sense, Kevin?

 

KEVIN:

It makes a lot of sense to me and I don’t need a photographer right now, but I was saying yes to your question, like I wanna know [laughs]

 

AMANDA:

[Laughs]

 

KEVIN:

It’s just the [0:18:55] way that it flows, I think it’s of this intriguing to my mind, to want to know more to that, so that’s a ____ really great way for anyone listening and to expand the amount of people that could be interested in what they are offering despite being broader and sharing useful and valid educational information as opposed to pushing the products, which I think is a really great insight to share. Amanda, one of the other things I would love to talk about on the human people is productivity tips and you’ve already mentioned this earlier on in that how important it is [0:19:26] get a solid foundation in that space before you even begin to look at improving the sales and in the marketing, no?.

 

AMANDA:

No.

 

KEVIN:

Being the CEO of the organization there, and I know you have your hobbies which I really want to get on to afterwards such as the mountaineering and the singing. How do you manage [0:19:41] what are some of the top productivity tips that you would be able to share with the listeners today?

 

 

 

AMANDA:

Hmm.. Well, my father teaches time management or taught time management and it is he who said that great time management shouldn’t take a lot of time and video training, out of all our sessions we have twelve different [0:20:00] that we teach on how to double sales and timing results management section is the shortest, it’s only 30 minutes ___, but it’s the reason why people get 400% more productivity in 1 day. Just the very first day that they try and in 6 steps, its chapter one of the Ultimate Sales Machine, for anybody that wants to check, but I’ll give you one of that. Then you can go and check the rest of that from the book, but one of them, that just totally kills everyone – email dominates our lives. It is taking control of everything that we do. On an average, people send and receive 120 emails a day. It’s such a time [0:20:44] laughs] for anybody in general, but my father gives some great tips on this. Number one would be, touch it once. How much time do you waste a day, a week, a month, a year, re-reading the emails that you’ve already read. So if you’re going to read an email, respond right away and this is simple. That’s a simplest step that you can easily do and it would cut out probably 3 weeks out of your year that you gain back because instead of reading an email 4 or 5 times, you read it once, you respond, you’re done. The second tip that I would say about emails specifically is, change your subject lines. It drives me crazy, it drove my father crazy when people are talking about one thing and there’s a subject line and then the subject in the email changes and then the subject line is still the same thing that it was. So let’s say it was talking about Becky on payroll and in the copy it’s talking about, you know, Becky’s payroll and things and then it changes to George, ‘Oh, yeah, George is coming in on Thursday to pick up that package’, but in the subject line it still says Becky’s payroll. So when you go back to go, ‘Oh, yeah, George is coming; when is he coming?’ you can’t find it in your email and how much time do you waste going through your emails trying to find those messages that you had sent may be a month ago, maybe 2 weeks ago, maybe even yesterday, who knows, because the subject line isn’t clear. My father drove real good into my brain and drove that into our organization that you must change the subject lines of your emails to represent exactly what’s happening in the book of the email. Does that make sense?

 

KEVIN:

Crystal clear. It makes a lot of sense to me and the idea of a 400% increase in productivity, so if you haven’t read the ‘Ultimate Sales Machine’ definitely jump on those chapters as soon as you can because the tips really continue way beyond the emails, which of course like you say Amanda is [0:22:30] take up a lot of our time nowadays. Now, I’m really interested, in the introduction of course, I mentioned that within just 1 week’s notice you went and scaled Mt. Kilimanjaro. This is a pretty bold claim and I’m very excited to hear about what happened, how you did that? Please tell us more.

 

AMANDA:

Hmm.. So I was at one of our live event and I was sitting with Eric Edmeades, who runs a program called ‘See You At The Top’ [0:22:58] we were eating dinner and he goes, “Oh, you know, Amanda, I’m leaving for Africa on Monday, I’m gonna climb Kilimanjaro, do you wanna come?” I think he was kind of joking. He was like, “I think you’d really like this. It’ll be a lot of fun!” And he told me about 15 minutes [0:23:13] explaining to me and I thought, “That does sound like a lot of fun, I would love to go, yes, how much time do I need to decide?” and he looks at me like is she really thinking that she’s gonna come. He goes like, “Well, I guess some 24 hours I would have to know, because we are leaving on Monday.” And I said, “Okay, let me think about it” and a couple of hours later I called him and I said I am in. I was still in Vegas doing this event, so I flew home. I had 48 hours to go to the nearest mountaineering shop because I had never climbed a mountain before and after [0:23:46] stuff, bought all of my stuff, and I flew to Africa that Sunday night to get there Monday morning and I’d never even heard of Kilimanjaro, so when I came home, my mum was telling me. She is like, “You know, this is the largest free-standing mountain on the planet” [0:24:00] that’s cool and she says,” Do you know that 30 people die a year climbing this thing?” and I’m like, “Thank you, Mom, it’s very supportive of you to give me this information [laughs] after I have already said yes!” It was great. I went with a group of highly successful entrepreneurs and really all you have all day long you actually walk very slow. It’s a very slow process, because you are at such high altitudes that you lose your breath really easily, so it’s a very slow walking and they call it ‘Poley, Poley’ which in Swahili means slow, so slow. [0:24:36] almost didn’t make it to the top and I think that you might have seen that article I’m linked in, that’s why you ask. I almost didn’t make it to the top. I had no training. I just showed up on a whim and climbed the largest free-standing mountain on the planet! [laughs] Pretty awesome!

 

KEVIN:

Just beyond awesome! I certainly take my hat off to you! Certainly people train for that and still can’t achieve that and you just at a drop of hat did it. [Laughs]

 

AMANDA:

You know, you never know Kevin. It’s kind of crazy, I guess. The way that they explained it to me is altitude sickness can happen to anybody, it can happen to Olympic athlete. Actually the people that have an easier time on top of the mountain are smokers because they are used to having less breath. So, by the time that I had gotten fairly high up, it had gotten to the point where I thought that I was intoxicated. It felt like I was intoxicated. My eyes were rolling to the back of my head, I mean I’ve never gotten that drunk before in my life, but [laughs] my eyes were rolling to the back of my head; I had one guy on my left, so I wouldn’t fall down the mountain and another guy on my right and another guy behind me lifting me up over rocks as we were walking. I couldn’t even look forward and I just wanted to throw up and I couldn’t breathe, so every couple of steps you get to stop and I have to sit down, catch my breath, stand back up and go again, and the only thing that really kept me going was that mental focus ‘On every step I take, I get stronger and stronger’ and I said it was like it was breath to my lungs, oxygen that was keeping me alive, ‘Every step I take, I feel stronger and stronger.’

 

KEVIN:

That’s such a powerful message and you said about that focus and the language can become so important and I appreciate this with a lot of people I work with. We can quite often get that little voice in the back of our head that comes [0:26:16] which is constantly nagging at us as you can’t do this; this is impossible; this is unachievable and so it sounds that you have overcome that with the mountain that you have with every step I take, I get stronger and stronger; every step I take, I get stronger and stronger.’ Is that a strategy you just adopted for climbing the mountain or is that something that you do in real life as well, Amanda?

 

AMANDA:

Hmm.. I am huge about positive reinforcement, about language. I say a lot of mantras. On the mountain, that was one that I used every day because I actually hate climbing, like hiking, I don’t enjoy it, so the fact that I decided to take 7 days of my life [laughs] walking to 19,000 feet in the air, was a kind of just a bizarre concept, I really don’t quite understand what I was doing there [laughs].

 

KEVIN:

Why? Why would you do that when you hate it so much?

 

 

 

AMANDA:

[Laughs] You know, it was coming up on my birthday and I wanted to do something epic, and I had already jumped out of a plane and I had already walked on fire, I guess you could call me a journaling junkie. I really do [0:27:18] challenge. I really love breaking through the barriers of my mind, anything that feels like it’s gonna hold me back, I wanna break through it and I just want to be in the flow and connected. So, mantras are huge to me. I say them before I go to bed at night, you probably know this. It sounds like you studied quite a bit. When you wake up in the morning, right after you’ve woken up in the morning and right before you go to bed, your brain goes into another stage, another, I don’t know if it’s alpha or beta, do you know what that phase is, right before bed and right after you’ve woken up?

 

KEVIN:

I couldn’t tell you which one is, but you know your brain is very slow.

 

AMANDA:

Yes, so you are more receptive, so right before I go to bed, I actually say a full mantra about just I grant myself permission to obediently love myself, I grant myself permission to live in sincerity and honesty, I grant myself permission the responsibility to live my truth, speak my truth, be my truth, hear my truth, live my truth. And then I say, as I sleep, as my physical body rests, I connect to something greater, my teacher calls it the super conscience. I connect to the light, if you will, and that will continue to work on these things as I sleep and am very big about it. Just because your physical body is resting, it doesn’t mean that you can’t be working, your subconscious when it really goes wild when you are sleeping, right, you get these dreams. Your subconscious is never stopping, it’s 90% of your brain, so put your subconscious to work for you while you are sleeping to connect and just find the answers to all the problems you may have and connecting to the light within you, so I’m really big about language.

 

KEVIN:

I really get the power of this and I’ve seen this but, Amanda, may be some doubters on the call, people who are thinking, “Oh yes, speak to myself before I sleep or wake up, whatever!” So can you tell us a little bit about your experience, how about it’s really made a difference, like I have heard you say that 90% [0:29:11] subconscious mind is taking that in while you sleep, so what difference does that mean to you by having that as a habit or a ritual in your day?

 

AMANDA:

I will give you one example, so like I said 90% of your brain is subconscious while 10% is your conscious brain, so you hear people say it all the time, ‘I’m horrible with names, I’m bad with names, I’m bad with names.’ Well, your subconscious mind doesn’t have the reasoning to able to reason between what’s true and what’s false, so if you tell your subconscious brain that I am bad with names, it will keep repeating it, ‘I’m bad with names, I’m bad with names, I’m gonna keep working on this because I’m bad with names’ and then you will become bad with names because you’ve told your subconscious that you’re bad with names, so it’s the same thing. Growing up, if I ever said I can’t do this or I’m not good enough or something like that, my father would turn to me, look at me, both me and my brother, and would say, “What’s that called?” and we would have to say, “Failure reinforcement” [laughs] So anytime we said these negative thoughts, he conditioned us from very young to realize, “Oh, that’s a negative thought, I don’t want to put that into my subconscious brain.” I mean there are things to be said about energies and attracting things you love, but it’s actually they’ve proven it in science that your subconscious works on whatever you say. So if you say, “I’m full of love and light, I love myself, I’m complete in the here and now, and I’m abundant with it” and that’s some of the things that I say and that’s why I feel the abundance that just flows all around me and flows outward and because I focussed on just making myself content within myself. I don’t know if I’m now getting a little bit too out there, but tell me if you need to reel me back in. [Laughs]

 

KEVIN:

No, no, no! Amanda, this is great because when you talk about that failure reinforcement, another example that I heard recently is somebody who repeatedly says, “I’m a terrible sleeper, I don’t sleep well, I’m a terrible sleeper, I don’t sleep well”, which of course, reinforces his failure reinforcement, so one of the techniques that, I guess, people can use for that would be to say, “I didn’t sleep well yesterday”, so always it puts it in the past and it’s something that’s in the past, something that is not permanent and ongoing, so I certainly know [0:31:13] fantastic example.

 

AMANDA:

I was just gonna say that was great, I have never heard that before. I would then add to it a positive statement as, tonight I’m going to sleep wonderful, I can’t wait to fall asleep and dream beautiful dreams and have a peaceful sleep. Tonight I will have a peaceful and precious experience as I sleep.

 

KEVIN:

I love it. [Laughs]

 

AMANDA:

Whatever comes from your heart, you know, you really have to feel it. When I used to teach mantra meditation, there’s one that goes, “I’m happy, I love myself, my body’s full of love and light” and I would have people come in and repeat this for about 15 minute and you would see everyone’s faces going, “Oh my gosh, this is so dumb!” When we start, we’ll be singing, “I’m happy, I love myself, my body’s full of love and light” and after 15 minutes and I would get their feedback later and they would say, “You knew, I didn’t believe it at first, I thought it was pretty obnoxious, and by the end I was actually feeling it” and that was just 15 minutes. Can you handle 15 minutes in your day repeating something if you are in a bad mood or if something’s not working out, can you spend the time to just repeat some positive affirmation that will switch where you are playing to get yourself into a better state?

 

KEVIN:

Absolutely and I think that’s a challenge to anyone listening on the call. How could you do that? How can you take that one technique and apply into your life and see how that goes. So that’s pretty fantastic. Now, Amanda, I’m very conscious of your time, so I’ve got a couple more questions before, it’s your weekend and I you’re ready to get started, so number 1, I have already heard that you are fire walking, plane jumping, mountain scaling, [0:32:48] and I heard you singing there as well, so in one of the interviews that we have done on the show was with the world’s number one bucket list expert and this is somebody who goes around the world and helps people in the organizations identify what they [0:33:01] bucket list was, something that they really want to do, that they haven’t done yet. What else is on your list that you want to do that you haven’t taken the step to do yet?

 

AMANDA:

I’m interested in hearing [0:33:09] that sounds great! What a great occupation! I love that someone created that occupation; I don’t know it, that’s awesome. So I’m 27 now, and I feel that I have done a lot of adventuring in my life and I know that’s funny to say that I’m only 27 and there is so much to adventure and see. Right now, I’m in a place where I’m really trying to go inward and focus on really connecting to a higher consciousness and really serving people from such a selfless state that you give something and you never expect anything in return. So my bucket list right now is really and I’m going out of my comfort zone here right now telling you this because normally I don’t tell this to people, but that really is my focus. For a long time, I have wanted it to be, you know, a certain dollar amount or a certain nice car or a condo over the beach in Venice, California, but at the moment at this stage of my life, I’m really focusing on selfless service; that’s my bucket list [laughs] [0:34:17] bizarre. Does that sound weird, Kevin?

 

KEVIN:

No, I don’t think it does and it certainly ties in very congruently with your message, that’s all about the way that you have to focus on serving your clients first, so and I think that’s a lifelong bucket list item and thank you for being vulnerable and sharing that. I put you on the spot with that one, so thank you for sharing it that way. And here’s the key question that I really wanted to get down to and you alluded to one answer to this already, but I wondered if it’s the answer. What the thing I’m interested in is that the quality of questions we ask ourselves really impact the quality of our life that we have, so I’m wondering for you, Amanda, what’s one question that you have asked that’s had the biggest positive impact on your life or the life of the people you serve?

 

AMANDA:

So I was talking to Jill Konrath 2 days ago; she is New York Times bestselling author; she has 3 New York Times bestselling books and she teaches sales strategies and her question was, “How can I give my work away for free and make good money doing it?” which was such a great question, “How can I give away my things away for free”, it’s for those people, those small or medium-size businesses that really need help and how can I make good money doing it and she has really built a completely different business model that I’ve ever seen from a sales consultant, [0:35:34] she has a huge following. I think she also has a hundred and twenty five thousand people that read her blog and that’s such a great question to ask, so when you asked me that question, I think of Jill Konrath. That’s not my question, but that’s such a powerful question, right?

 

KEVIN:

I love it and with that question, how’s that going to make a difference to your life [0:35:50] what made changes as a result of that question for you?

 

 

 

 

AMANDA:

I guess after my talk with her, I really just was thinking outside the box and that really does come down to the question that may [0:36:03] a couple of times when I read that question you had sent me it earlier. I thought about it a lot actually. The question for me has really been, “How do I be the real me?” and asking, I think Jill has done a better job of describing what that would mean to be the real her; she is very giving. So how do I give myself away for free, but make good money doing it? So for me, taking over an already established business and teaching my father’s methodology, it’s taking what’s best of my father, but then making it my own and not being taking what’s best and being able to discern between what’s good, what’s great, what works, what doesn’t work, and combining it into what I love, what I cherish, and what our clients get the most results from, so I guess it’s really the question of how do I be true to myself because that’s how I have been able to step up in my life and in every aspect. I mean, it wasn’t normal for me to step in as CEO. It wasn’t normal for me to go away to Asia and study alternative medicine in an ashram with an Indian guru either, that was pretty bizarre too, but you know what, it was my truth, it was what I loved, yeah, so I guess that usually propels me forward is what do I really, who am I, what would I truly do, not what has been done, what other people have done. I will take peoples advice, I see look at this landscape, but then I want to etch my own path, you know.

 

KEVIN:

I love it, so how do I be the real me and that question has really led you, as you said, to the music, to the ashram in India, and to see a very successful company, so how do I be the real me. There’s real power in that question and it certainly ties back to those evening questions that you ask yourselves around “who am I?” It certainly ties in very [0:37:50] with that, so how do I be the real me. That’s a powerful question. I’m going to encourage people listening today to try that on, may be even journaling in the way that Amanda has suggested before you go to bed, so Amanda, I can’t thank you enough for the time and the energy and the wisdom that you brought to the audio today. It has been a fantastic learning for me and I am sure for the people listening, so thank you very much.

 

AMANDA:

Thank you so much, Kevin, this was so much fun!

 

KEVIN:

Well, thank you!

Thanks so much for listening to the life-changing questions podcast with your host, Kevin Bees. We’ll catch you next time.

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